Determinants of Usefulness and the Moderating Role of Information Diversity in Low-Cost Carrier Booking Systems
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This study investigates the determinants of perceived usefulness within the framework of the Technology Acceptance Model (TAM), with specific reference to a low-cost carrier booking system. In extending TAM, the analysis centers on the role of usefulness. Price information, schedule information, and information diversity were identified as candidate variables to account for usefulness, as the platform’s primary function lies in the provision of information. Furthermore, the moderating role of information diversity in the relationships between price information, schedule information, and usefulness was examined. Data were collected through an online survey administered via Amazon Mechanical Turk, resulting in 273 valid observations. The empirical findings demonstrate that usefulness is positively influenced by both information diversity and ease of use. In addition, attitude was positively affected by usefulness and ease of use, while continuance usage intention was positively influenced by usefulness. The results also confirmed the significant moderating effect of information diversity on the relationships between price information, schedule information, and usefulness.
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